top of page
2HALVESLOCKUP.png

"We wanted a fun, exciting and engaging campaign for the Euros"

CLIENT: BUD LIGHT

BUD_LIGHT_VISUALS_17.png
BUD_LIGHT_VISUALS_16.png

Bud Light had just become the sponsors of England, and wanted a fun, exciting and engaging campaign to activate during the Euros. 

 

We wanted to make sure we could use our hero asset, the England team, while staying true to the Bud Light tone.

 

Our idea was “A Game of Two Halves” – a simple collector where fans could find digital game cards with the England team on, alongside imposter lookalikes…

 

Harry Kane meet Barry Lane. Raheem Sterling meet Raheem Silver. Declan Rice meet… Declan Noodle. 

BUD_LIGHT_VISUALS_3.png
BUD_LIGHT_VISUALS_14.png
BUD_LIGHT_VISUALS_2.png
BUD_LIGHT_VISUALS_6.png
BUD_LIGHT_VISUALS_7.png
BUD_LIGHT_VISUALS_12.png
BUD_LIGHT_VISUALS_13.png
BUD_LIGHT_VISUALS_11.png

CREDITS

CREATIVE AGENCY: 

ROLES: 

YEAR:

AWARDS: 

 

WE ARE ALEXANDER

CONCEPTUAL THINKING, COPYWRITING, ART DIRECTION

2020

PITCH WINNER

 

bottom of page