We were invited to pitch for Perrier’s below the line work across Europe. Perrier’s problem was their ATL campaign didn’t translate into other environments and wasn’t proving effective in an increasingly crowded market.

 

Especially with Perrier’s price tag. 

 

Our research showed that consumers everywhere were willing to pay more for something they perceived as premium, and in particular Perrier’s French heritage resonated as an indictor of value. 

 

So our challenge was simple. Find a fun, premium and every so slightly sexy way to communicate Perrier’s refreshing Frenchness across their whole range. C’est easy.