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Mike's Hard Seltzer
Project type
Brand Positioning
Date
2022
Note
"We needed to bring new conversation to younger drinkers who were turning their backs on fussy cocktail culture"
We worked to develop a launch positioning for Mike’s Hard Seltzer that both helped to introduce a new category to UK consumers, and captured a new brand’s unique tone and personality.
With a fun product that’s just alcoholic sparkling water with real fruit juice the solution was to be playfully straight forward.
Get out and have fun, there’s enough nonsense elsewhere.
As well as work on the campaign idea we were heavily involved in developing brand activations and creating assets for social media.
We were particularly proud to be able to get away puns about social bubbles, a slightly dirty joke and an entire suite of memes based on classical art.
How did we convince the client? Well. We just told them not to overthink it…
