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Bud Light
Project type
BTL Campaign
Date
2020
Note
"We wanted a fun, exciting and engaging campaign for the Euros"
Bud Light had just become the sponsors of England, and wanted a fun, exciting and engaging campaign to activate during the Euros.
We wanted to make sure we could use our hero asset, the England team, while staying true to the Bud Light tone.
Our idea was “A Game of Two Halves” – a simple collector where fans could find digital game cards with the England team on, alongside imposter lookalikes…
Harry Kane meet Barry Lane. Raheem Sterling meet Raheem Silver. Declan Rice meet… Declan Noodle.
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