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Diageo
Project type
Window Displays & Retail
Date
2022
For Diageo's 2022 Special Releases, we helped bring the "Legends Untold" platform to life across retail and digital touchpoints. The latest chapter, Elusive Expressions, celebrated a collection of limited-edition whiskies inspired by mythical beasts, brought to life through artwork by illustrators Ken Taylor and Kevin Tong.
Alongside the collection, a recipe book styled up like a comic invited whisky fans to explore serves inspired by the legendary stories behind each brand, while a QR-enabled digital experience offered the an immersive look into the Special Releases journey.
Our role was to translate this rich creative world into engaging window displays, in-store activations and social teaser content that captured the craftsmanship and storytelling at the heart of the campaign.
