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Future Farm
Project type
OOH Campaign
Date
2022
Note
"F*ck Mars, the future is Earth, the future is plant based."
Future Farm wanted a bold, unconventional campaign to promote their vegan burgers—something more than the usual “go vegan, save the planet” message. So we said: "F*ck Mars"
Earth is our home. Our planet. Our playground. We don’t need billionaires to try and take us to other planets. F*ck that. F*ck them. And f*ck Mars. We are #TeamEarth, because Earth is awesome, and we’re going to show everyone just how awesome it can be….
We launched fake Mars tourism ads in Shoreditch and on social, then “hijacked” them with rebellious #TeamEarth graffiti days later. The campaign made waves—and even landed a feature in Campaign magazine.
