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Glenlivet
Project type
Integrated Campaign
Date
2022
Note
"We wanted to celebrate George's courage in his pursuit to get the first whisky license in the glen"
Glenlivet were releasing a new Limited Edition whisky as part of their Original Stories collection, inspired by the tale of their founder securing the first legal whisky license in the Glen. They needed a campaign that could communicate this, while also exciting consumers about this exclusive dram.
Our idea, “A Bold Act, A New Story”, landed this beautifully – managing to capture the heart of George Smith’s achievement while also describing the character of the product.
We delivered a fully integrated campaign that included video content, print advertising and a multitude of shopper touchpoints.
Even old George himself would have been proud.
