Reddit

We were tasked with creating an engaging experiential activation for Reddit at BST Hyde Park. Inspired by the platform's "Dive Into Anything" proposition, we developed "Dive Into Music" — a playful festival experience centred around a giant ball pit styled as a swimming pool.

Festival-goers could dive in and collect a ball featuring a subreddit tailored to their interests, before scanning a QR code for the chance to win prizes. Every participant received a drinks token, while lucky winners could unlock exclusive artist merchandise and concert tickets.

To extend the experience, we created a rooftop terrace complete with a live DJ, alongside photo opportunities, oversized vinyl props and relaxed beanbag seating areas. The activation proved so successful that Reddit later repurposed it for All Points East Festival.