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Pimms
Project type
ATL
Date
2022
Note
"We wanted to capture the spirit of every summer - regardless of the British weather"
Pimm's wanted to encourage Brits to seize every moment of Summer in 2022 - regardless of the weather. We are a nation with a cool climate and plenty of cloud, but it is in summers warmth that we feel truly energised and happy.
Our task was to create an ATL campaign complete with brand new comms to advertise both Pimm's No1 and their new SKU Pimm's Sundowner.
Our idea "Pimm's is summer" is a powerful expression of how our drink can capture the spirit of every summer moment - and that includes the ordinary stuff like mowing the lawn and always remembering to take an umbrella just incase! We used rhyming couplets to bring thee story to life with a little bit of wit and tone - plus art direction of the long awaited sun finally bursting through the clouds as the bottle is opened.
