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The Body Shop

Project type

Experiential

Date

2017

Note

"Welcome to the play zone for the fully grown"

In 2017 The Body Shop upped its gifting game by partnering with International Alert, a charity that helps refugee children be children again by providing them a safe place to play and heal. The Body Shop came to us to inject some fun (and play) into their Christmas plans to drive awareness of their Play for Peace campaign in the social sphere and drive footfall to stores.

Welcome to the ‘Playzone for the fully grown’.

After successfully winning the pitch for this work, the experience itself went on to win a silver IPM award for Best Experiential