Glenlivet were releasing a new Limited Edition whisky as part of their Original Stories collection, inspired by the tale of their founder securing the first legal whisky license in the Glen. They needed a campaign that could communicate this, while also exciting consumers about this exclusive dram. 

 

Our idea, “A Bold Act, A New Story”, landed this beautifully – managing to capture the heart of George Smith’s achievement while also describing the character of the product. 

 

We delivered a fully integrated campaign that included video content, print advertising and a multitude of shopper touchpoints. 

 

Even old George himself would have been proud.